Sometimes the difference between an average campaign and a high-performing one comes down to a few smart decisions. Here’s the formula.
About the campaign
Let’s see how it all started. Our partner ran an exclusive finance offer for Turkish citizens.
In this case, to reach a highly engaged mobile audience, our user focused on classic push notifications, a format known for its ability to deliver timely messages and drive strong user engagement.
The goal of this campaign was to maximise the number of depositing users while keeping acquisition costs under control.
| Category | Description |
|---|---|
| Campaign observed during: | March 2026 |
| Format | Classic push |
| Vertical | Investment, Finance |
| Targeting | Turkey, mobile |
| Bidding | CPC |
| Budget initial: | $500 for testing, $5000 for scaling. |
| Creatives & Landing page | Mainstream creatives are drawing visitors to invest in the Turkish lira, highlighting specific amounts that previous investors have gained. Some creatives also provide updates on political and financial news relevant to the investment sector. Landing Page: submission form |
| Desired CPA: | $10 leads |
| Conversion type | deposits |
On to optimisations
Identifying our best audience
Since our offer was already reduced to 1 GEO, we could playtest our campaign targeting more granularly. Among our tests we also used optimisation rules to speed up the process and remove manual interventions.
Since we were working with push notifications, we naturally decided to focus on subscriber age targeting, as well. To adjust the traffic win rate equally and balance the CPA costs across all subscription age segments, we split each subscriber age main segment into separate campaigns, with different bid setups.
After identifying the best segment for fresh subscribers (of 1 week max), we moved 50% of the budget here and pushed to grab as much traffic from this segment as possible and still stay profitable.
Scaling up results
Moving on to scaling results, we excluded old subscribers from the testing altogether, and we allocated 20% more of the budget to the mid subscribers segment/campaign.
Next, we redirected 10% of the budget to a whitelist campaign with a higher frequency cap, targeting the top sources that had already delivered depositing active users.
The remaining of the 20% of budget was used for regular tests and as a margin, as the campaign is still running outside the evolution observed here.
Mondiad Case Study Results
Numbers don’t lie. Although the campaign is still running, we can easily notice that with a few smart optimisations, everything is possible.
So far, we:
- Improved the conversion rate from subscribed leads to depositing leads, resulting in more active depositing clients.
- Reduced the CPA by 30%, bringing it well below the target CPA.
If you need a helping hand with your Mondiad campaigns, remember our dedicated account managers are one click away and ready to assist you!