{"id":8429,"date":"2025-06-27T15:30:28","date_gmt":"2025-06-27T12:30:28","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=8429"},"modified":"2026-07-14T11:10:58","modified_gmt":"2026-07-14T08:10:58","slug":"push-unsub-update","status":"publish","type":"post","link":"https:\/\/mondiad.digital\/blog\/push-unsub-update\/","title":{"rendered":"Push Ads After the Google Update: What Changed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/mondiad.digital\/blog\/push-notification-advertising\/\">push notification<\/a> landscape is evolving once again. In its <a href=\"https:\/\/blog.google\/products\/chrome\/google-chrome-safety-update-september-2024\/\">recent update<\/a>, <strong data-start=\"302\" data-end=\"341\">Google introduced mandatory changes<\/strong> that directly impact how push notifications function, especially on Android devices.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"498\" src=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/gta-6-grand-theft-auto-6.gif\" alt=\"\" class=\"wp-image-8430\" style=\"width:229px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re an <strong data-start=\"439\" data-end=\"466\">advertiser or publisher<\/strong> relying on this format, it\u2019s essential to understand these changes and adjust your strategy accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what you should know.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s old?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When <strong>websites<\/strong> monetise using push notifications via ad networks, they\u2019re essentially turning notifications into a revenue channel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Websites monetised via push notifications use ad networks to send ads directly to subscribed users&#8217; devices, earning revenue each time a user clicks or engages with the notification.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Viewers<\/strong> accept push notifications by clicking \u201cAllow\u201d on a browser prompt that appears when they visit a website asking for permission to send notifications.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, <strong>users<\/strong> had to dig through their browser settings to stop notifications from a specific site, a process that wasn\u2019t particularly user-friendly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-new-in-push-notifications-after-the-google-update\">What\u2019s New in Push Notifications After the Google Update<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/google-push-market.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1659\" height=\"634\" src=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/google-push-market.png\" alt=\"Push Notifications\" class=\"wp-image-8436\" srcset=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/google-push-market.png 1659w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-300x115.png 300w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-1024x391.png 1024w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-768x293.png 768w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-1536x587.png 1536w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-150x57.png 150w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-450x172.png 450w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-1200x459.png 1200w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Google\u2019s update includes <strong data-start=\"617\" data-end=\"637\">two major shifts<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong data-start=\"643\" data-end=\"700\">1. Mandatory Unsubscribe Button on Android Push Messages<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Every push notification delivered to Android users must now include a visible and <strong>accessible<\/strong> \u201c<strong>unsubscribe<\/strong>\u201d <strong>option<\/strong>. This increases transparency and gives users more control over the messages they receive.<\/li>\n\n\n\n<li>There&#8217;s also an <strong data-start=\"286\" data-end=\"301\">undo option<\/strong> in case of accidental unsubscriptions. This small change aims to significantly enhance user experience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong data-start=\"918\" data-end=\"976\">2. Enhanced Google Safe Browsing (GSB) Policy Enforcement<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google is tightening its enforcement of the GSB policy, particularly around deceptive or abusive practices tied to push traffic. This includes stricter evaluation of landing pages, creatives, and <strong>opt-in flows.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-did-google-change-push-notification-policies\">Why Did Google Change Push Notification Policies?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">the<strong>\u00a0rise in<\/strong><\/span><strong> excessive notifications<\/strong>, Google has taken the mantle <strong>to improve the user experience, <\/strong>a top priority for Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This update, seemingly straightforward at first glance, holds significant implications for <strong>users, brands, affiliates, <\/strong>and <strong>publishers<\/strong> who monetise push traffic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">For Publishers:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p data-start=\"1407\" data-end=\"1582\"><strong>Opt-in quality matters more than ever<\/strong>. With unsubscribe options now front and centre, you\u2019ll need to focus on retaining engaged users, not just collecting subscribers.<\/p><\/li>\n\n\n\n<li><p data-start=\"1585\" data-end=\"1721\"><strong>Compliance is critical. <\/strong>Sites that violate Google\u2019s <a href=\"https:\/\/mondiad.digital\/blog\/sweeps-casino-ads\/\">guidelines <\/a>risk being flagged or blocked, which can jeopardise monetisation.<\/p><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">For Advertisers:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p data-start=\"1747\" data-end=\"1975\"><strong>Better targeting = better ROI. <\/strong>While subscriber bases might shrink slightly, the quality of engagement is expected to rise. Ads will reach more genuinely interested users, reducing bounce rates and improving conversions.<\/p><\/li>\n\n\n\n<li><p data-start=\"1978\" data-end=\"2118\"><strong>Creative and landing page scrutiny will increase.<\/strong> Make sure your ads and funnels comply with Google\u2019s policies to avoid disruptions.<\/p><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-this-means-for-advertisers-and-publishers\">What This Means for Advertisers and Publishers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than harming the industry, this update could signal a <strong data-start=\"2224\" data-end=\"2242\">positive shift<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher-quality traffic from push channels<\/li>\n\n\n\n<li>Improved user trust and retention<\/li>\n\n\n\n<li>More sustainable monetisation strategies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Networks that <strong data-start=\"2394\" data-end=\"2431\">prioritise compliance and quality<\/strong> will emerge stronger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers who adapt quickly will tap into more <strong data-start=\"2503\" data-end=\"2542\">reliable, high-converting audiences<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-the-push-notification-market\">What\u2019s Next for the Push Notification Market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that the push notification market is maturing, it&#8217;s time to refine your strategies, focus on user-first practices, and ensure your push campaigns align with new compliance standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a publisher or advertiser using push traffic through our network, we\u2019re already on top of these changes, ensuring our traffic sources meet all new requirements and continue delivering strong performance.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>In-Page Push &gt; Web Push<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, for <strong>publishers<\/strong>, we recommend experimenting with <strong>the in-page push format<\/strong> as well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/03\/in-page-push-GIF.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"1520\" height=\"520\" src=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2025\/03\/in-page-push-GIF.gif\" alt=\"In-Page Push Notifications\" class=\"wp-image-3710\"\/><\/a><figcaption class=\"wp-element-caption\">In-Page Push Notifications<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>The main difference is that&nbsp;in-page ads are onsite notifications.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705 Your ad revenue doesn&#8217;t depend on subscriptions.<br>\u2705 This format puts users firs<\/strong>t, offering engaging visuals and native widget behaviour.<br><strong data-start=\"301\" data-end=\"325\">\u2705 Monetise<\/strong> iOS Traffic: Tap into high-value iOS users, known for delivering premium returns.<br>\u2705 <strong>Clean, User-Friendly Format:<\/strong> Modern, non-intrusive ad design that respects the user experience, no more bulky, annoying ads.<br>\u2705 <strong>Higher ad-block resistance,<\/strong> ensuring maximum visibility and revenue retention.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-push-ad-market-takeaway\">The Push Ad Market <strong>Takeaway<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a small change, but one that reflects a broader shift toward more user-friendly and transparent web interactions. Players who are flexible to adapt on the market dynamics are the real winners.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"260\" src=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/04\/cta-1.jpg\" alt=\"Mondiad sign up banner\" class=\"wp-image-10588\" srcset=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/04\/cta-1.jpg 760w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/04\/cta-1-300x103.jpg 300w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/04\/cta-1-150x51.jpg 150w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/04\/cta-1-450x154.jpg 450w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Want help adjusting your campaigns or push monetisation setup? <strong data-start=\"3147\" data-end=\"3199\">Reach out to our team; we&#8217;re here to guide you.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The push notification landscape is evolving once again. In its recent update, Google introduced mandatory changes that directly impact how push notifications function, especially on Android devices. If you&#8217;re an advertiser or publisher relying on this format, it\u2019s essential to understand these changes and adjust your strategy accordingly. Here&#8217;s what you should know. What&#8217;s old?&hellip;&nbsp;<\/p>\n","protected":false},"author":4,"featured_media":8439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[377],"tags":[78,25,26,60],"class_list":["post-8429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-insights","tag-ad-monetization","tag-advertiser","tag-publisher","tag-push-ads"],"_links":{"self":[{"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/posts\/8429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/comments?post=8429"}],"version-history":[{"count":10,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/posts\/8429\/revisions"}],"predecessor-version":[{"id":11342,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/posts\/8429\/revisions\/11342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/media\/8439"}],"wp:attachment":[{"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/media?parent=8429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/categories?post=8429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/tags?post=8429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}