{"id":9156,"date":"2026-04-06T11:05:56","date_gmt":"2026-04-06T08:05:56","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=9156"},"modified":"2026-04-13T10:57:01","modified_gmt":"2026-04-13T07:57:01","slug":"otchety-reklamodatelya","status":"publish","type":"post","link":"https:\/\/mondiad.digital\/blog\/otchety-reklamodatelya\/","title":{"rendered":"\u041e\u0442\u0447\u0435\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0441\u043b\u0435 \u0442\u043e\u0433\u043e \u043a\u0430\u043a \u0432\u044b \u0434\u043e\u0431\u0430\u0432\u0438\u043b\u0438 \u0441\u0432\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e(\u0438), \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u00ab\u041e\u0442\u0447\u0435\u0442\u044b\u00bb \u043f\u043e\u044f\u0432\u044f\u0442\u0441\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043d\u0435\u0439 (\u043d\u0438\u043c): \u0434\u0430\u0442\u0430, \u0442\u0440\u0430\u0444\u0438\u043a, \u0432\u0438\u043d\u0440\u0435\u0439\u0442, \u043f\u043e\u043a\u0430\u0437\u044b, \u043a\u043b\u0438\u043a\u0438, CTR, CPM, \u0441\u0440\u0435\u0434\u043d\u044f\u044f CPC, \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043e \u0438 \u0442.\u0434. \u0414\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u043e\u0442\u0447\u0435\u0442\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f \u2014 \u043a\u043b\u044e\u0447 \u043a \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044e \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 Mondiad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image7-1024x486.png\" alt=\"\u041e\u0442\u0447\u0435\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\" class=\"wp-image-10249\" title=\"\" srcset=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image7-1024x486.png 1024w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image7-300x142.png 300w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image7-768x365.png 768w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image7-1536x729.png 1536w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image7-150x71.png 150w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image7-450x214.png 450w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image7-1200x570.png 1200w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image7.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u0443\u044e \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443. \u041e\u043d\u0430 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0438, \u043a\u0430\u043a \u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0435, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c.<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u0431\u0435\u0439\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e \u043e\u0434\u043d\u043e\u043c\u0443 \u0438\u0437 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432: \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, SubID, ZoneID, \u0441\u0442\u0440\u0430\u043d\u0430, \u041e\u0421, \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u043e, \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440 \u0441\u0432\u044f\u0437\u0438, \u0431\u0440\u0430\u0443\u0437\u0435\u0440, \u0442\u0438\u043f \u0441\u043e\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u044f, \u0442\u0438\u043f \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438.<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435&nbsp;\u0444\u043e\u0440\u043c\u0430\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: In-Page Push (\u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 push-\u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f), Classic Push (\u043a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u0435 push-\u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f), Native Ads (\u043d\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430).<\/li>\n\n\n\n<li>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0434\u0438\u0430\u043f\u0430\u0437\u043e\u043d \u0434\u0430\u0442.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u041e\u0442\u0447\u0451\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 GMT+0 \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043a\u0430\u0436\u0434\u044b\u0435 5 \u043c\u0438\u043d\u0443\u0442.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.tn5s6nvt5eul\">\u042d\u043a\u0441\u043f\u043e\u0440\u0442 \u043e\u0442\u0447\u0451\u0442\u043e\u0432<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"193\" src=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image14.png\" alt=\"\u042d\u043a\u0441\u043f\u043e\u0440\u0442 \u043e\u0442\u0447\u0451\u0442\u043e\u0432\" class=\"wp-image-10250\" title=\"\" srcset=\"https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image14.png 943w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image14-300x61.png 300w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image14-768x157.png 768w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image14-150x31.png 150w, https:\/\/mondiad.digital\/blog\/wp-content\/uploads\/2026\/03\/image14-450x92.png 450w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 \u041f\u0440\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u043e\u0442\u0447\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f \u0432 \u0432\u0438\u0434\u0435 \u0444\u0430\u0439\u043b\u0430 .csv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0430\u044f \u0441\u0442\u0430\u0442\u044c\u044f: <a href=\"https:\/\/mondiad.digital\/blog\/ru\/reklamnyj-inventar\/\">\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u044c<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0414\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 \u043e\u0442\u0447\u0435\u0442\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f \u2014 \u043a\u043b\u044e\u0447 \u043a \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044e \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 Mondiad.<\/p>\n","protected":false},"author":6,"featured_media":9184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[344],"tags":[315,247],"class_list":["post-9156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obnovleniya-produkta","tag-315","tag-centr-pomoshi"],"_links":{"self":[{"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/posts\/9156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/comments?post=9156"}],"version-history":[{"count":8,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/posts\/9156\/revisions"}],"predecessor-version":[{"id":10627,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/posts\/9156\/revisions\/10627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/media\/9184"}],"wp:attachment":[{"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/media?parent=9156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/categories?post=9156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mondiad.digital\/blog\/wp-json\/wp\/v2\/tags?post=9156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}