What if the ad format you’re using right now is the reason your ad campaign isn’t converting? Many advertisers pour budget into traffic without realising that the format itself can be the difference between a…
Whether you’re promoting affiliate offers, e-commerce products, or lead generation campaigns, push notifications give you a direct line to users without the noise of traditional ad formats. But buying push traffic isn’t just about launching…
In this Mondiad VPN campaign case study, we break down how a media buyer running a VPN offer for US iOS users cut their cost per install by 37% – from $8 down to $5…
Which ad format is the best? If this question had a universal answer, the world of digital advertising would look so different. However, we can answer this question if we add to it and make…
Push notification ads have evolved from a simple re-engagement tool into one of the most powerful traffic sources in digital advertising and affiliate marketing. Today, they’re no longer just about sending alerts but about delivering…
The push notification landscape is evolving once again. In its recent update, Google introduced mandatory changes that directly impact how push notifications function, especially on Android devices. If you’re an advertiser or publisher relying on…
One of the most effective and user-friendly monetization methods available today is push ad monetization. Push ads provide a non-intrusive way to engage users while delivering relevant offers directly to their devices, even when they’re…
How many days can you spend without looking at your phone? Tough one, right? This happens because due to tech advancements and changes in user behaviour, phones have become a big part of our daily…
How many ads do you see online, on a daily basis? According to Forbes, “Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day.” Even if you don’t…